Oliver Sykes

Rock's favourite chameleon turned rowdy metalcore into massive arena anthems. Oli Sykes took Bring Me The Horizon from sweaty Sheffield basement gigs straight onto festival main stages worldwide. He didn't care who complained when he brought pop synths and dance hooks into heavy music. It worked, and it made him one of Britain's biggest modern rock exports.

Along the way, he built his own alt-fashion label and survived endless genre reinventions. He jumps from club tracks to monster guitar riffs without breaking a sweat. Love the sound or hate it, the man knows how to keep the entire rock world talking every time he steps up to a microphone.